Group Beneteau has presented 24 new models for the 2026-2027 season at the Cannes Yachting Festival as it continues a three-year acceleration plan covering 66 model launches between 2025 and 2027.
The Group says the programme represents a 50% increase in range-renewal pace compared with the previous three years – the shipyard launched 23 models in 2025 and will add 24 more for the 2026-2027 season.
The strategy is being pursued in a market still affected by uncertainty and longer customer decision cycles. Group Beneteau says models launched in 2025 accounted for nearly 30% of first-half 2026 sales, while retail sales rose 14% compared with the first half of 2025.
“In an uncertain market, we are not choosing to wait. We continue to invest, accelerate and act on the levers we control,” said Bruno Thivoyon, chairman of the management board of Group Beneteau.
“Our strategy is clear: to offer the right products and the right services, from accessible boating to premium.”
Accessible performance
To support the faster development cycle, the Group has reorganised product development around a cross-functional Design Centre bringing together product, naval architecture and design expertise.
The new structure is intended to allow a higher number of projects to be developed simultaneously.
The new models cover sailing yachts, multihulls, dayboats, motor yachts and premium ranges. In monohull sailing, Beneteau and Jeanneau are renewing their ranges with the First 36 Spirit, Oceanis 42, Sun Odyssey 385 and First 60, spanning accessible performance, core cruising and premium sailing.
In multihulls, the Lagoon 47 renews the core range, the Excess 16 becomes that brand’s new flagship, and the Lagoon Eighty3 extends the premium power-catamaran offer. Jeanneau’s Sea Loft 480 moves from concept to production, targeting charter, tourism and the hotel sector.
Dayboating updates include the Jeanneau Cap Camarat 6.0 CC, Beneteau Flyer 30, Jeanneau EX 34 in Hardtop and Cabin versions, and new Wellcraft 33 T-Top and 33 Explorer models. In motor yachting, Beneteau is adding the Gran Turismo 40 Open, Gran Turismo 45 Open, Gran Turismo 45, Swift Trawler 43 and Swift Trawler 49, while the Gran Turismo 50 reflects its partnership with Alpine.
Prestige is undertaking the largest launch programme in its history, with five models ranging from the C43 entry point to the new F6.7 flagship, alongside M6 and M8 multihull evolutions.
Expanded services
Services are also being expanded. Wiziboat now offers subscription-based boating from 34 bases, while Seanapps connects more than 15,000 boats to support usage monitoring, maintenance and owner assistance.
The Group is also accelerating NEO, its pre-owned boat refit programme. Initially launched with two Lagoon models, NEO is being expanded to eight models across Lagoon, Beneteau and Jeanneau.
NEO forms part of Group Beneteau’s environmental strategy, which is built around naval architecture, energy management, materials and extending boat life through refit.
These measures support the Group’s target of reducing Scope 3 CO₂ emissions by 30% by 2030 compared with 2022.
Group Beneteau says the pre-owned market is significant, with three to five used boats changing hands for every new boat sold.
Through NEO, it aims to participate more directly in that market by reconditioning and modernising boats using original technical data, three specialist Mediterranean sites with sea access and its own industrial expertise.
“With NEO, we are acting both to extend the life of our boats and to make them more accessible,” explained Thivoyon.
“The pre-owned market is an important part of the customer journey, and we have many strengths that enable us to bring greater value to it.”
