Group Beneteau has reported revenues of €169.5m in Q1 2026, up 30% compared to the same period in 2025.
First-quarter revenues also benefited – by nearly €20m – from deliveries deferred from the fourth quarter of 2025 due to customs clearance timeframes in the United States.
The group says that retail sales growth of more than 10% in the quarter confirms the success of the models launched in 2025.
This strategy is continuing throughout 2026, with plans to launch 24 new models in the year.
Segment revenues
By segment, revenues for the Sailing business increased by nearly 19%, while the Motor business recorded growth of nearly 48%.
This progress was driven by Europe, with particular increase in sales in the Dayboating segments.
In the Motor Yachting segments, more moderate demand for premium models was accompanied by increased promotional intensity.
However, the group points out that these factors were offset during the quarter by the success of the new models launched in 2025 by the Beneteau brand, as well as the renewal of access to the Prestige brand.
New model launches
From a geographical perspective, North & Central America achieved strong growth of 115%, including the impact of deferred deliveries from the fourth quarter of 2025.
Excluding this impact, sales growth came to over 30% for this region.
“The first-quarter growth validates our strategy to promote innovation and accelerate launches of new models, which the Group aims to continue moving forward with at the same sustained pace this year,” explained Bruno Thivoyon, Group Beneteau chief executive officer.
Since the start of the conflict in the Middle East, in March, the Group has seen a marked slowdown in its order intake, however, the order book for deliveries over the year is still up by nearly 10% as of the end of April.
