Yamaha U.S. Marine Business Unit has appointed Scott Higgins to the position of division manager, outboard marketing.
In his new role, Scott will oversee Yamaha Marine advertising, events, tournaments and sponsorships, Yamaha pro staff and Yamaha Marine dealer education.
He succeeds Susan Camp, who retired in August of 2024.
“Scott’s 21 years of experience with Yamaha Marine and in-depth knowledge of the industry will maximise synergies and strengths across the organisation,” said Mark Tracy, vice president, Yamaha U.S. Marine Business Unit.
“With his guidance, we will elevate Yamaha’s position as a premium brand as we continue to tell the Yamaha story across all marketing mediums.”
A Yamaha team member since 2003, Higgins began his career as a regional sales coordinator for the dealer sales division.
During his time at Yamaha, he rounded out his Yamaha and industry knowledge by working in four different positions within dealer sales, OEM and operations divisions.
Scott most recently served as the division manager of operations where he led the team through the supply chain challenges presented by the pandemic.
Scott will report directly to Mark Tracy, vice president, Yamaha U.S. Marine Business Unit.
