Boero YachtCoatings has partnered with European B2B wholesaler Alliance Marine Group, to consolidate its presence in France.
The painting solutions manufacturer says the decision represents an important move forward in its international expansion strategy.
The alliance is intended to enable Boero France to enhance its retail distribution network, ensuring better and more personalised service to meet customer needs.
The new partnership marks a significant stride forward in Alliance Marine’s efforts to solidify its presence in the paint market in France, thanks to its centre of expertise consisting of VDM-Reya, HDS Peinture and Sogeric, as well as in Italy with Forniture Nautiche Italiane srl, explained Jean-Nicolas Barral, MD VDM-Reya, HDS and Sogeric.
“The integration of Boero is fully in line with our strategy of developing and upscaling our customer service: adapting our product offering in line with market needs and reinforcing the advisory expertise of our teams with new references,” he said. “The quality of our logistics and the local presence of our sales teams will be key to our penetration of the aftermarket.”
Jeremy Tedguy, CEO Alliance Marine Group, added: “This collaboration empowers Alliance Marine Group to enrich our portfolio, increase our investment capacity in this market segment and better serve our customers by providing them access to high-quality coatings and services.
“With this partnership, we are committed to propelling Boero’s development in Europe. With its strategic position in the European market, Alliance Marine Group is ready to play a decisive role in supporting manufacturers in their ambitions to conquer new territories. Together, we are opening up new opportunities for growth and success in the European market.”
