Henri-Lloyd has appointed Sailforce as its marine sale representatives for the UK and Ireland.
The appointment will provide Henri-Lloyd with additional hands-on sales representatives across the country, driving brand visibility and supporting retailers and their customers.
“We want to make it easy for customers to work with us, and having the support from the professional, knowledgeable and friendly team at Sailforce liaising with our customers on a regular basis no matter where they are, is part of that strategy,” said James Tinkler, Henri-Lloyd international sales manager.
Henri-Lloyd will launch its new 2024 Yachting and Boating range at METSTRADE with the new collections reflecting founder Henri Strzelecki’s love of sailing, designing garments designed to keep people safe and dry.
“We are delighted to represent Henri-Lloyd to the UK leisure marine market,” said Martin Humby, Sailforce director.
Henri-Lloyd’s unrivalled history in protecting sailors during the worst of conditions and the enlightened approach to working with wholesale customers is already proving to be a successful combination. We look forward to building on this in the coming months and years.”
Headquartered in Manchester with designers in Italy and Scotland, Henri-Lloyd is now owned by the Norwegian Monte Rosa Sport Group, which also owns world base layer company Odlo.