Navico Group has opened its new Experience Center in Alicante, Spain, designed to deliver immersive, hands-on experiences to customers.
“Our new Experience Center marks an exciting milestone for Navico Group, providing a space where our customers can engage with our solutions in a truly transformative way,” explained Ton De Winter, EMEA president, Navico Group.
“This facility represents our commitment to equipping our partners with the tools and knowledge they need to enhance their service offerings and, ultimately, better serve the end consumer.
“The positive feedback we received during our recent customer conference in October highlights the value of this center as a collaborative space for innovation.”
The facility was previously a shared office space for Navico Group employees and now features training rooms and a showroom.
Our new Experience Center marks an exciting milestone for Navico Group.
Ton De Winter
The versatile space will be used to train customers in sales and service and also serve as a venue for internal training meetings, fostering face-to-face connections and product knowledge among employees.
While the Experience Center is primarily focused on B2B support and will not be open to the public, its impact will be far-reaching.
To mark the official opening, Navico Group welcomed customers from across Europe to a three-day conference.
“This conference emphasised the importance of face-to-face interactions in strengthening relationships with our customers and staff,” added Ton.
“We believe these connections will foster long-term partnerships and ultimately deliver better experiences on the water, on the road and beyond.”
