The British Motor Yacht Show closed another edition at Premier’s Swanwick Marina, welcoming a record number of visitors.
This year’s event showcased more than 70 luxury motor yachts, alongside the show’s largest-ever ashore exhibitor line-up.
Now in its 13th year, the appointment-led show – founded by Premier Marinas, Fairline, Princess and Sunseeker – saw confirmed sales exceeding £10 million for Princess Motor Yacht Sales and Argo Yachting, representing Princess Yachts, Galeon Yachts and Pardo Yachts.
The show saw the founding partners make a strong statement with Princess Motor Yacht Sales delivering its largest-ever British Motor Yacht Show showcase.
In addition, Fairline presented the all-new Targa 47 GT and 2026 Targa 50 Edition, while Sunseeker London Group brought its largest-ever UK boat show line-up, including the 90 Ocean and Ocean 82.
Positive feedback
“This marks a first for the group at the show and highlights its growing importance within the British marine industry,” said Roger Lipman, group sales director, Princess Motor Yacht Sales.
“Despite the indifferent weather conditions, attendance remained strong and feedback from visitors and exhibitors alike was extremely positive.”
Graham Bristowe, marina manager, Premier’s Swanwick Marina, added: “The strength of the British Motor Yacht Show lies in its clarity of purpose.
“This is a show designed to create meaningful opportunities for exhibitors to spend quality time with serious prospects in an environment that supports informed conversations and relationship-building.
“To see that approach validated once again – with record attendance and strong commercial outcomes despite the weather – is hugely encouraging.
The British Motor Yacht Show will return to Premier’s Swanwick Marina from Thursday 20 – Sunday 23 May 2027.
