Bainbridge International has been appointed as exclusive distributor of Zhik marine apparel for the UK and Ireland.
The Bainbridge Team will take over the distribution role during September 2024 and will have product in stock to fulfil dealer orders through the rest of 2024, whilst working with Zhik to ensure product for Spring 2025 is on order and will be ready to ship.
Tristan Hutt, who has been managing the Zhik brand in the UK, will join Bainbridge as brand and sales manager, whilst also retaining a role with Zhik International, focused on product development.
“As our brand continues to grow around the world the opportunity to work with Bainbridge as our exclusive distributor in the UK and Ireland will bring more focus to an important market,” said Mat Belcher, Zhik CEO.
Zhik has industry leading product as well as a very strong brand name.
Laurence Mead, Bainbridge International chairman
“I’ve known Laurence Mead [Bainbridge chairman] through Etchells sailing for several years, and we are excited about growing our brand in the UK and Ireland with the Bainbridge team.
“Being able to maintain Tristan as part of our joint team is also good news for stability and growth going forward.”
Laurence added: “The leisure marine market is changing quite quickly and at Bainbridge we’re focused on delivering great product into the market, where we can work with UK retailers to develop the brand on a step-by-step basis.
“Zhik has industry leading product as well as a very strong brand name, particularly with young sailors, and we are looking forward to working with Mat and his team as exclusive distributors.”
