AI powered boat marketplace Off The Hook YS is to rebrand as NextBoat, a move the company says reflects its evolution from a traditional yacht brokerage business into an AI-powered technology platform designed to modernise and scale the global pre-owned marine marketplace.
Bosses at the company say that while Off The Hook Yachts was the foundation of the business, the name no longer reflects its scale, technology or the long-term vision.
“Off The Hook Yachts was where we started, but NextBoat represents where we are going,” explained Brian John, chief executive officer.
“We are building a technology platform that empowers brokers, dealers, resellers and marine entrepreneurs to buy and sell boats more efficiently through artificial intelligence, automation, and data-driven infrastructure.”
Off The Hook Yachts will continue operating as a core division under NextBoat, focused primarily on B2B dealer transactions and inventory liquidation.
Scaling efficiently
NextBoat will embed artificial intelligence (AI) throughout each transaction, including AI-driven valuations to improve pricing accuracy, AI-assisted acquisition to identify undervalued and off-market opportunities, AI-driven closings designed to automate documentation and workflows and AI-powered matching to connect buyers and sellers.
“We’re entering a phase where technology doesn’t just support transactions-it executes them,” explained Blake Phillips, chief operating officer.
“This is how we believe we can scale efficiently without traditional overhead. We are an AI driven technology platform that allows us to be the largest buyer and seller of pre-owned boats.”
He added: “Just as technology transformed how people buy homes, cars and travel, we believe boating is approaching its own major digital transformation.
“Our goal is not simply to participate in this evolution, we intend to define it.”
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