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Yamaha Motor UK agrees partnership with Finnish boat builder

Yamaha Motor UK has signed a distribution partnership with Finnish boat manufacturer Terhi, a brand of Oy Brandt Ab.

Yamaha Motor UK will import and distribute Terhi boats through its dealer network, as well as co-operating with all existing Terhi boat dealers.

Terhi has been manufacturing durable and safe boats for more than 50 years and has a product portfolio suitable for a variety of boating needs. 

“We are excited to announce the addition of Terhi boats to our Yamaha UK product line-up,” said Jonny Twelvetrees, manager marine sales at Yamaha Motor UK. “Terhi offers tough, practical, and entry-level boats under five metres at exceptional value.

“Their innovative design and manufacturing process make them an ideal choice for anyone looking for a reliable, enjoyable and affordable boating experience.

“We are proud to partner with Terhi, sharing the commitment to providing exceptional value and quality to our customers. Terhi boats will open up Yamaha to a wider customer audience allowing more people to experience the brand and understand why Yamaha revs your heart.”

Terhi boats are manufactured using a vacuum-forming process with ABS plastic and closed-cell polyurethane foam, designed to produce boats that are strong, smooth, shock-resistant, weatherproof, and unsinkable.

Marica Widell, export manager at Oy Brandt Ab, said: “We are thrilled to partner with Yamaha Motor UK. Yamaha’s reputation as a market leader is unparalleled, and we believe that this partnership will provide our customers with an exceptional boating experience.

“Together, we aim to grow the market for Terhi boats in the UK, supported by Yamaha UK’s specialist dealer network and exceptional customer service.”

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