Italian sailing brand SLAM is re-entering the UK market led by Motion Sports, SLAM’s new official representative for the region.
Motion Sports will offer SLAM’s complete range of sailing apparel and gear.
“We are thrilled to be back in the UK market after several years of absence and to have found such a strong partner in Motion Sports,” said Marco Perazzo, SLAM global sales director.
“They are a perfect fit for our brand relaunch, and their youthful energy, technical expertise, and deep knowledge of the sailing market will ensure great success.”
He added: “The timing of this partnership is also excellent, as we have gained a significant share in the crew supplier market over the past two years.”
The sailing brand is also gearing up to launch a new design project for Spring/Summer 2025 finalising its rebranding process.
Motion Sports, Tom Peek and Tom Bowker added: “We are incredibly excited to welcome SLAM to the Motion Sports marine and watersports brand portfolio.
“Over past year we have been working with Marco and his team to ensure a successful launch back into the UK. “
As part of the UK re-launch, Motion Sports is to open a SLAM showroom in Southampton.
