Brunswick Corporation has acquired Fliteboard, a leader in eFoiling technology.
Flightboard’s technology combines advanced hydrofoils and electric propulsion on the water and the move is designed to allow Brunswick to enter the emerging electric-foiling surfboard market.
“Fliteboard’s exceptional brand appeal and its advanced eFoiling technology align with our ACES strategy, and we are excited to bring the Fliteboard team into the Brunswick family,” said Dave Foulkes, Brunswick Corporation CEO. “Fliteboard will allow us to engage with a new wave of customers who will also have the ability to enjoy the entire portfolio of Brunswick products and services over time.”
Fliteboard, established in 2016, has customers in more than 90 countries. The company has won more than a dozen major awards including a Red Dot Best of the Best award for product design and Good Design Gold Award.
“Fliteboard’s dedication to inspire and enable the world to ‘Take Flite’ is a perfect fit for our Next Never Rests mentality,” added Dave. “We have an opportunity to scale manufacturing and distribution and, over time, begin aligning sub-systems with our Avator electric outboard product line as we attract a new generation to electric mobility on the water.”
David Trewern, founder, and CEO of Fliteboard, added: “We have long respected Brunswick’s leadership position in the recreational marine market, and this announcement enables us to further enhance Fliteboard’s products and customer experience.
“This union of substantial resources including the growth opportunities within Brunswick with Fliteboard’s ground-breaking ethos and designs will allow us to amplify our reach to new markets around the world.”
Fliteboard will operate as a business within Brunswick’s Mercury Marine brand.