Kenny Ballard has been appointed Mustang Survival’s new president.
He takes over responsibilities from Juanita Killen, who stepped into the role of interim president in 2023.
Additionally, Lance Richardson takes on the newly created role of VP, manufacturing and innovation for the Wing Group, Mustang Survival’s parent company.
Kenny’s career spans executive roles with a range of brands including Osprey, SwissGear, Wenger Outdoor, Kelty, and, most recently, his own consulting firm.
“Kenny’s history of exceptional leadership across a diverse spectrum of outdoor businesses uniquely qualifies him as the ideal candidate for this pivotal role at Mustang Survival,” said Andrew Branagh, CEO of the Wing Group. “Kenny has consistently worked across the retail sector and knows how to navigate the complexities of commercial and military operations.’
Kenny said: “It brings me back to my water sports roots—some of my fondest memories and grandest adventures have been on and in the water.”
He will head the company from the Mustang Waterlife HQ in Vancouver which includes the local manufacturing facility and will also oversee the relocated and expanded Jacksonville Florida plant, operations in Spencer, Virginia, and the overseas office in Salisbury, UK.
Lance will be based at the Wing Group’s Vancouver headquarters.
“I am excited to join the Wing Group, which, across its brands, has an incredible history and future in making purpose-built safety products for people who need and use them,” he said. “It’s an honour to join the team and work to enable, protect, and save lives.”
Andrew Branagh added: “We are starting the year strong by adding these two experienced professionals to the workforces of Mustang Survival and the Wing Group as we’re looking ahead to continue to serve our customers and consumers better with the best products available.”
