Yamaha U.S. Marine Business Unit has appointed Monica Arroyave as division manager, Marine Business Planning.
In her new role, Monica leads efforts to create, communicate and align Marine Business Unit strategic objectives across the organisation.
She will also provide analysis and insight for informed decision making and leadership for mergers and acquisitions.
“Monica is a strong asset to the Marine Business Planning Division,” said Andrea Tetto, Director, Marine Planning, Yamaha U.S. Marine Business Unit. “Her experience and unique skillset will help Yamaha better serve our dealers, builders, customers, and the marine industry overall as we continue to strengthen our business.
Her experience and unique skillset will help Yamaha better serve our dealers, builders, customers, and the marine industry overall.
Andrea Tetto. Director, Marine Planning
“Monica’s unique perspective will help us grow our team and continue to foster improvements in a dynamic business environment.”
Prior to joining Yamaha, Monica served as a global sales and marketing executive for Michelin North America.
She has more than 15 years of experience in B2B marketing, product management, market intelligence, strategy, sales and marketing for companies including Michelin North America, Gilbarco Veeder-Root Company, AB Volvo and Cummins.
Monica has also gained B2C sales and marketing, and supply chain experience through positions held with Procter & Gamble Company and Grupo Nutresa S.A.
Monica will report directly to Andrea Tetto, director, Marine Planning, Yamaha U.S. Marine Business Unit.
