Henri-Lloyd has appointed VDM-Reya as its exclusive distributor in France.
Headquartered near Toulon, VDM-Reya employs more than 120 personnel with a 25-strong sales team and represents a range of brands including Jabsco, JL Audio, Magma and Sierra.
“Henri-Lloyd has been synonymous with excellence and innovation in the nautical apparel industry for decades,” said Jean-Nicolas Barral, VDM-Reya MD. “Its commitment to producing high-quality clothing designed to ensure safety and comfort in diverse maritime conditions aligns perfectly with VDM-Reya’s values.
“As a distributor of boat equipment, we have always strived to offer our customers the best products available, and the Henri-Lloyd range allows us to continue this tradition of excellence.”
Simon Payne, chief commercial officer at Henri-Lloyd said the company was delighted to have appointed VDM-Reya to represent the brand in such a key market.
“France is a very important sales area for Henri-Lloyd and our new yachting and boating range will appeal to all boaters, from the highly technical offshore clothing, through to breathable waterproof jackets and salopettes for sailing and powerboating, wicking thermal base layers, a range of mid-layers as well as practical and stylish shirts, polos, T-shirts, shorts and trousers suitable for wearing on the water and on shore.”
