Yamaha U.S. Marine Business Unit has appointed Bryan Seti as national sales and marketing manager for G3 Boats.
Bryan will also continue his current role as general manager of Yamaha’s WaterCraft Division.
With both positions, Bryan will use his 25 years of sales and marketing experience to push forward both the G3 and WaterCraft brands.
“Bryan brings unique perspective to this role that will support a more powerful brand position for G3,” said Ben Speciale, president, Yamaha U.S. Marine Business Unit.
“His experiences, along with a focus on strengthening dealer relationships, will help lay a new foundation and position the organisation for future success.”
Bryan brings unique perspective to this role.
Ben Speciale, president, Yamaha U.S. Marine Business Unit
During his 25 years with Yamaha Motor Corporation, U.S.A., Bryan has led the WaterCraft Group through its growth and success, establishing Yamaha as the premier brand and sales leader in the personal watercraft and sport boat categories.
During this time, Bryan has also served as the chairperson of the board of directors of Grow Boating, the marketing arm of the National Marine Manufacturers Association.
Before joining Yamaha, Bryan served as director of marketing at California-based Diamondback Bicycles.
Bryan reports directly to Ben Speciale, president, Yamaha U.S. Marine Business Unit for Yamaha’s WaterCraft division and to Marc Castillo, general manager, G3 Boats, for G3 initiatives.
Yamaha’s U.S. Marine Business Unit, based in Kennesaw, Ga., is responsible for the sales, marketing, and distribution of Yamaha Marine products in the U.S. including Yamaha Outboards, Yamaha WaveRunners, Yamaha Boats, G3 Boats and Skeeter Boats and supports 2,400 dealers and boat builders nationwide.
