Sanlorenzo has officially opened its new showroom in Mayfair, London.
The showroom complements Sanlorenzo Yachts UK’s existing base in Swanwick, Southampton, strengthening the brand’s presence in the United Kingdom and providing a central London destination for owners, clients and partners.
The opening was attended by Massimo Perotti, executive chairman of Sanlorenzo, demonstrating the importance of London and the UK market within the company.
“London has always been one of the great international centres of culture, design and influence,” said Perotti.
“With its rich maritime heritage, proud yachting culture and international community, the UK market remains strategically important for Sanlorenzo and we look to its future with great confidence.”
Engage with the shipyard
The space offers a private consultation setting where owners, charter clients and prospective buyers can discover the Sanlorenzo and Bluegame ranges, review design concepts and engage with the shipyard.
Since Sanlorenzo Yachts UK, part of the Ancasta Group, became the shipyard’s exclusive representative in 2020, the team has commissioned nearly 30 yachts across the Sanlorenzo Group, with more than 95% of owners new to the brand.
“The opening of our Mayfair showroom marks an important step in bringing the Sanlorenzo experience closer to our clients in the UK and Ireland,” said Nick Hatfield, managing director of Sanlorenzo Yachts UK.
Conversations to shape future yachts
“London is a more central meeting point for inherently busy owners and now a place where the conversations that shape future yachts can begin.”
Sanlorenzo was founded in 1958 and currently operates from six shipyards across Italy.
Sanlorenzo Yachts UK is the exclusive representative of Sanlorenzo and Bluegame in the UK and Ireland and is part of the Ancasta Group.
