The latest Discover Boating Atlanta, Chicago and New England boat shows have drawn in more than 65,000 visitors. The shows are organised by the NMMA, which says the feedback shows buyer confidence is returning.
The Discover Boating Chicago Boat Show made its debut at the Donald E. Stephens Convention Center in Rosemont, Ill. with positive feedback from both exhibitors and attendees.
Attendance on Saturday was the highest Saturday attendance since pre-pandemic levels in January 2020.
“We saw a very positive response from our customers on the new location in Rosemont, with an increase in attendance and improved results for Gordy’s and Cobalt Boats year-over-year,” said Steele Johnson of Gordy’s Lakefront Marine.
Terry Anderson of SkipperBud’s added: “The 2025 Chicago Boat Show was a big success. We’ve seen growth across all key metrics – leads, deals written and pro-shop sales.”
“The crowds were steady every day, and we had good traffic right up until closing time.
This show continues to draw customers from all over New England.
Aaron Krenzer
“The overall sentiment from attendees was very positive, and we observed a larger presence from clients located near the lakes we primarily service.”
The Discover Boating New England Boat Show, saw many exhibitors yielding promising sales with returning customers and new buyers alike.
“The New England Boat Show has produced more quality leads this year than in the past. Our team of dealers have sold several boats to repeat buyers and new boaters.
“This show continues to draw customers from all over New England,” said Aaron Krenzer of Chaparral Boats.
The Lieutenant Governor of Massachusetts, Kim Driscoll, was one of the visitors who said the show was meaningful for the district.
“We are really dedicated to making sure that this show is successful, for all of you, but certainly it makes a huge part of our economy,” said Kim.
“Last year, we had 372 jobs we attributed directly to the show’s five-day run, garnered $13.8 million in labor income, and brought in over $28 million to the state’s annual gross delivery.”
The shows were held in partnership with Progressive Insurance.
