MarineMax subsidiary Cruisers Yachts is to assume the rights to MasterCraft’s Aviara brand of luxury dayboats.
In addition to the Aviara brand and related intellectual property, MarineMax will receive certain assets, including moulds, tooling, and inventory.
As part of the agreement, MarineMax will also administer the existing manufacturer warranties and market the brand.
The agreement does not include the Aviara production facilities or personnel, which will remain with MasterCraft.
“MarineMax has been the primary retail distributor for the Aviara portfolio since the brand was launched in 2019, so we were a logical choice to assume control of the brand when this unique opportunity became available,” said Brett McGill, MarineMax’s CEO and president.
We were a logical choice to assume control of the brand when this unique opportunity became available.
Brett McGill, MarineMax’s CEO and president
“MasterCraft has done an outstanding job building Aviara into a highly regarded luxury dayboat brand.
“Today’s announcement helps us ensure that customers who have purchased an Aviara boat will continue to receive the industry-leading level of service and after-market support that has defined the MarineMax customer experience for the past 26 years.
“As the recreational marine market recovers, we will evaluate the production plan for Aviara based on consumer demand, our existing manufacturing capacity, and alignment with our overall strategy.”
The transaction is subject to customary closing conditions and is expected to be completed within the next 90 days.
The asset exchange agreement is between MarineMax, the world’s largest recreational boat, yacht and superyacht services company and MasterCraft Boat Holdings.
