Freedom Boat Club of Spain has signed a new Spanish franchise partnership with Touron, distributor of marine engines and accessories.
As part of this agreement, Touron will open two new locations in the Madrid area, with plans for additional expansion in the future.
“We are thrilled to partner with Touron, whose rich legacy in the leisure boating market spans over six decades,” said Arturo Gutierrez, general manager, Freedom Boat Club of EMEA.
“Their deep understanding of the Spanish market, coupled with their commitment to delivering exceptional products and experiences, makes them an ideal partner as we continue to expand our footprint in Spain.
“We are confident that Touron’s expertise will help drive the success of Freedom Boat Club’s expansion in the region.”
Touron’s initial locations will be San Juan Lake, the largest lake in Madrid, and Entrepeñas Lake in Guadalajara.
This partnership marks the beginning of a new chapter for us, expanding our offerings and further diversifying our portfolio.
Fernando Giquel
“We have long admired the evolution of Freedom Boat Club and are excited to now bring this incredible brand to Madrid,” said Fernando Giquel, general manager of Touron’s business division.
“This partnership marks the beginning of a new chapter for us, expanding our offerings and further diversifying our portfolio. We are excited to introduce Freedom Boat Club to Madrid and to help more people experience the joys of boating.”
María Lougedo, head of marketing and communication at Touron, added: “Madrid is home to a large and growing community of boaters and boating enthusiasts.
“By offering them access to the world’s largest boat club right here in their own city – along with the unique opportunity to boat worldwide through Freedom Boat Club’s reciprocal access program – we are taking a significant step toward becoming the leading provider in recreational boating experiences in Madrid.”
Touron’s two new locations are expected to open during the 2026 and 2027 boating seasons.
Freedom Boat Club has more than 35 locations and an expanding franchise network now consisting of 17 partners across Europe.
