Uber is expanding its offerings in the boating arena with the introduction of a yacht service to Ibiza and water-transport offerings to other European cities.
The new service – Uber Yacht – is designed to help tourists go anywhere by boat in some of the most popular destinations across the continent.
“Following our launch in Europe’s party capital last year, Uber Yacht will arrive on the shores of Ibiza this August, giving customers an affordable way to travel in ultimate style,” said Anabel Diaz, vice president, EMEA Mobility at Uber. “This once-in-a-lifetime experience will allow vacationers to pre-book a private yacht for the day directly via the Uber app.”
Uber Yacht is the first of Uber’s new travel products with ‘a first-of-its-kind water transport service’ launching in Venice early July 2024.
Rising demand
Later in July, Uber Boat in Greece will expand from Mykonos to Athens, Corfu and Santorini. The product will allow visitors to travel to beach clubs, visit scenic coves and reach remote locales.
Earlier in 2024, Uber announced a tie-up to offer Uber Cruise on the Seine River in Paris.
The new products are launching in response to rising demand for Uber’s services in tourist hotspots around Europe, said Anabel.
“Data from summer 2023, shows demand from international customers for Uber’s mobility services increased last year by up to 55% in places like Greece and Spain,” she said. “In fact, more than 6.5 million international customers used the Uber app in Europe’s most popular destinations last summer, with over 800,000 people opening the Uber app in the past 12 months in Ibiza alone.”
The new services will be subject to weather conditions.
