Mack Boring & Parts Co., ePropulsion’s North American distributor, has appointed Jeff Little as business development manager for its electric category, with a focus on fishing kayaks and jon boats.
Little will develop the dealer network and work with manufacturers on electric propulsion integration. He brings relationships with more than 140 specialist paddlesports and fishing retailers, and will collaborate with kayak designers, rigging manufacturers and industry professionals.
“Jeff brings a rare combination of paddling expertise, electric propulsion knowledge and close relationships with the shops serving kayak anglers,” said Tom Watson, president of ePropulsion Americas.
Watson said Little’s product development work had already helped ePropulsion address practical market needs, linking customer requirements with its technology and the dealers and manufacturers serving anglers.
Retail partners
The appointment follows nine months of product development work with ePropulsion on kayak propulsion systems. Projects have included the kLite 750, which weighs less than 15lb with its integrated battery, the kMax 2200 kayak motor and the 48V kMax Battery.
“My focus will be on helping our retail partners grow their electric propulsion business and working with manufacturers to integrate systems that meet their customers’ needs,” said Little.
He will continue product development work with ePropulsion alongside his commercial responsibilities, using partner feedback to inform equipment development.
Little has been kayak fishing since 1998. His background includes paddling instruction and kayak motorisation, American Canoe Association instructor certification, a book and nearly 2,000 videos. He has also taught hundreds of kayak anglers on the water.
