Cigarette Racing Team has signed a partnership with Malta-based Yachthub Group to expand sales, distribution and aftersales support across Europe and Africa.
Yachthub Group will establish Cigarette Racing Europe, headquartered in Malta, with responsibility for developing the brand across 70 countries.
The partners plan to appoint authorised dealers, develop specialist service locations and build relationships with superyacht brokers, yacht builders and yacht management companies.
The arrangement is intended to create a regional sales and ownership-support network rather than operate as a conventional distributorship.
Brand resurgence
Customised superyacht tenders will be a focus, with boats configured to owners’ preferences and the requirements of their motherships.
“This partnership is about much more than expanding our distribution network,” said Alex Ruiz, chief executive of Cigarette Racing Team.
“It is about a resurgence of the Cigarette brand with the goal of strengthening our relationships with customers, enhancing our service capabilities, and bringing the Cigarette ownership experience to the international audience.”
A planned Malta facility, including a marina, will provide sales, customer service and vessel support.
Regional initiatives will include an owners’ club, restoration projects for classic Cigarette boats and an approved-status programme for qualifying pre-owned vessels.
“Our task now is to build the brand across Europe and Africa with the same care that goes into every hull: the right dealers, the right service, and an ownership experience that matches the boat,” added Charlo Briffa, chief executive of Yachthub Group.
Cigarette Racing was founded in Miami in 1969 and manufactures high-performance luxury powerboats in the United States.
