HomeNewsLeisure marineStrong sales for Brunswick in Q2 2026

Strong sales for Brunswick in Q2 2026

Brunswick’s second quarter 2026 net sales increased by 8% to $1,557.8 million versus the second quarter of 2025.

The growth in sales was reflected by steady OEM orders, continued strong parts, accessories and aftermarket performance. 

Across its segments, Propulsion reported an 8% increase in sales resulting primarily from OEM orders, steady market share, and pricing actions taken in recent quarters.

Engine Parts and Accessories segment had a 9% increase in sales led by strong boater participation resulting in demand for parts and accessories and past pricing actions.

Navico Group saw a 7% increase in sales with growth across all business lines supported by increased OEM demand from new products, sustained boating participation supporting the aftermarket, and pricing.

Boat segment had a 5% increase in sales driven by beneficial mix from premium models, improved pricing and discounting, and growth in Freedom Boat Club.

And Freedom Boat Club continued its expansion, achieving its 450th global network location and growth in members and trips.

Consumer sentiment

“Certain parts of the US and global new boat market remained pressured in the quarter, primarily in the value segments, as macro uncertainty and the prolonged conflict in Iran weighed on consumer sentiment,” said Brunswick chairman and chief executive officer David Foulkes.

“However, our premium- and core-biased portfolio remained resilient, and first-half US retail was roughly flat when adjusted for the purposeful value-model rationalisation actions initiated last year.”

For the rest of 2026, Brunswick expects to continue its business improvement actions, and is anticipating materially higher adjusted operating margin this year.

Uncertain environment

“As we move through the second half of 2026, we are very pleased with Brunswick’s ability to deliver strong performance in an uncertain environment,” said Foulkes

“While prolonged geopolitical uncertainty and inflation are certainly weighing on consumer sentiment, we continue to see some encouraging indicators across the marine ecosystem.”

The earnings outlook for Brunswick includes approximately $25 to $30 million of tariff refunds expected to be recognised in 2026.

Net sales for the full year are expected to be in the region of $5.7 billion to $5.8 billion, with an adjusted operating margin of 8%.

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