Sanlorenzo Yachts UK has appointed Matthew Stanton as senior sales broker to head its new London showroom on Park Lane, Mayfair.
Sanlorenzo Yachts UK, part of the Ancasta Group, has seen an increase in demand over the past five years, particularly in the 30-metre-plus segment, which has led to the decision to invest in its new permanent London presence.
Stanton brings nearly three decades of experience in yacht sales, with a career encompassing both new-build and brokerage transactions.
His career has included 11 years representing Sunseeker Monaco – five of them as sales director – before founding his own specialist brokerage focused on high-net-worth clients seeking yachts over 30 metres.
Matthew’s appointment is a pivotal move for the business as we expand our footprint in both the UK and the 30-metre-plus sector.
Nick Hatfield
“Matthew’s appointment is a pivotal move for the business as we expand our footprint in both the UK and the 30-metre-plus sector,” explained Nick Hatfield, managing director of Sanlorenzo Yachts UK.
“He combines deep market insight with a proven track record in managing complex superyacht sales and cultivating long-term client relationships.
“His experience and credibility within the large yacht market will be instrumental as we continue to grow our market share.”
Bespoke approach
In his new role, Stanton will represent the full Sanlorenzo range of yachts and superyachts, alongside the Bluegame fleet.
Stanton added: “Sanlorenzo and Bluegame offer a distinctive proposition in today’s market – combining exceptional craftsmanship, progressive design and a genuinely bespoke approach to yacht building.
“I am delighted to be joining at such a dynamic time for the brand in the UK and look forward to working with clients seeking something truly individual.”
