UK-based Rooster Sailing has appointed Baltic Sail, based in Tallinn, Estonia, as its new distribution partner to serve the Baltic region.
Baltic Sail will supply retail shops across Estonia, Latvia and Lithuania, increasing the accessibility of Rooster products throughout the region.
This arrangement will remove the need for individual dealers to negotiate import procedures and manage duty payments, simplifying the purchasing process for retail partners.
Efficient supply chain
By establishing a central distribution point within the Baltics, Rooster Sailing says it aims to streamline logistics and create a more efficient supply chain that benefits retailers and customers alike.
“We are confident that this new distribution structure will make trade easier for our retail partners and help grow the brand in a way that benefits all parties involved,” said Cameron Vickers, head of sales and business development at Rooster Sailing.
The new distribution model is effective immediately.
Rooster Sailing is a technical clothing brand manufacturing clothing for a range of watersports including paddleboarding, dinghy sailing and kayaking.
