Warbird Marine Holdings, parent company of Invincible Boats and Yellowfin Yachts, has appointed Thomas Wieners to the position of chief executive officer.
Current CEO, John Dorton, transitions to the role of executive chairman.
Thomas joined Warbird as chief operating officer in 2020 and since then has improved the company’s production processes and culture with a fundamental focus on quality.
Most notably, he developed and launched Warbird’s Center of Excellence for Composite Manufacturing.
The advanced 425,000sqft lamination facility in the Yucatán, Mexico, has drawn industry accolades and expanded the company’s capabilities.
Thomas and I have worked together for nearly a decade across businesses.
John Dorton
He has also led the company’s product development, sales, marketing, and innovation strategies.
“Thomas and I have worked together for nearly a decade across businesses. During that time, I’ve watched him bring out the best in every team he leads — getting people aligned around a shared vision and building cultures that deliver results,” said John Dorton.
“His experience in powersports, automotive, and aviation industries brings a fresh perspective that has already transformed our manufacturing capabilities and rallied our team around higher standards.
“As executive chairman, I look forward to supporting his vision while focusing on strategic initiatives full time.”
“I’m honoured to step into this role at such a pivotal moment,” said Thomas. “Our focus remains on delivering exceptional quality and performance that define our brands.
“Looking ahead, we’re committed to product innovation and deepening connections with our passionate communities while building on our reputation for performance engineering.”
Long-term growth
John formed Warbird Marine Holdings in partnership with EagleTree Capital in 2019.
Prior to this he led MasterCraft Boat Holdings for 16 years, and has also held roles as CEO of Hydra-Sports and HeyDay.
He has served as the chairman of the NMMA’s Boat Manufacturers Division, an NMMA executive committee member, and chairman of the WaterSports Industry Association.
His transition to executive chairman will allow him to focus on initiatives that will benefit the company’s long-term growth.
“The foundation we’ve built together gives us incredible momentum,” said Thomas.
“We have exceptional brands, passionate customers, and a talented team that’s eager to push boundaries. I’m fully committed to building on this legacy as we enter our next chapter.
“Our focus on innovation and craftsmanship, driving unforgettable customer experiences will only intensify. The future of Warbird Marine Holdings is bright, and we’re just getting started.”
