BRP president and CEO, José Boisjoli, has announced his intention to retire by the end of the fiscal year, at which time he will also step down from his role as chair of the board.
His decision comes after 22 years of leading BRP during which time he has headed the Bombardier spin-off to a publicly traded, global leading powersports OEM.
He was appointed president and CEO of BRP in 2003, on the day it became a standalone company, having previously been president of the Snowmobile and Watercraft division of Bombardier.
As part of an ongoing succession plan, BRP’s board will conduct a search for the corporation’s next president and CEO.
José will continue to lead BRP until the appointment of his successor.
Leading BRP has never been a job: it’s been a work of passion and a true honor.
José Boisjoli
Under his leadership, the corporation has diversified its product portfolio, dealer and distributor network and manufacturing footprint, propelling its growth and more than tripling its revenue.
“Leading BRP has never been a job: it’s been a work of passion and a true honor,” said José.
“During my 36-year career at BRP, I have had the privilege to shape its DNA alongside brilliant minds and talented people who have relentlessly pushed the limits of innovation to offer the best experiences to our riding communities.
Powersports industry
“Reflecting on my journey, I am proud that we have proven ourselves capable of changing the name of the game within the powersports industry and built a strong organization that is well positioned for the long-term. I am grateful for everyone who contributed to BRP’s success.”
Barbara Samardzich, lead director of BRP’s board of directors, added: “On behalf of the board, I want to thank José for guiding BRP on a tremendous path of growth and diversification over the past 22 years, and for his stewardship of the business.
“He has led with purpose and vision, implementing impactful strategies that have resulted in strong value creation and significant returns for shareholders.”
She continued: “José has surrounded himself with a seasoned executive team and, together, they will continue driving the business plan and facilitate a smooth transition to a new CEO, when the time comes.”
