GB Marine Group, designer and builder of the Grand Banks and Palm Beach Motor Yachts brands, has appointed Lynn Fischer as chief marketing officer.
Lynn’s appointment follows on from a 114,000sqft factory expansion, and ongoing investments in brand presence and owner services.
In the newly created role, Lynn will head the company’s marketing efforts, working closely with CEO Mark Richards to expand the brand, deepen client engagement.
Lynn’s previous roles have included positions as chief marketing officer at the private aviation company Vista.
Her experience includes premium and luxury sectors, with a focus on brand building and customer-first experiences and benefits.
“GB Marine Group is not only a heritage builder – celebrating nearly 70 years of Grand Banks Yachts and 30 years of Palm Beach Motor Yachts — it’s a company at the forefront of next-generation yachting,” said Lynn.
GB Marine Group is pushing the boundaries of what’s possible on the water.
Lynn Fischer
“From its ocean racing – inspired manufacturing approach that redefines performance and fuel efficiency, to its use of advanced technology and materials, GB Marine Group is pushing the boundaries of what’s possible on the water.
In her role, Lynn will oversee brand strategy, digital and content marketing, global campaigns, customer insights, and the continued evolution of the owner experience program.
Her leadership will also support the expansion of the company’s factory-direct sales model.
“We are thrilled to welcome Lynn to the GB Marine Group,” said Mark.
“Her deep expertise in building aspirational brands and delivering personalised client experiences will be instrumental as we bring even more exciting new products to market, expand our global footprint, and evolve our factory-direct strategy.
“Lynn shares our passion for design, performance, innovation and owner satisfaction — and I look forward to the energy and insight she’ll bring to our family of brands.”
