Technical sailing brand Musto has appointed Nat McAllister as US sales manager, with his primary remit to grow Musto’s retail footprint across the country.
“The US market represents one of the greatest growth opportunities for Musto and Nat joins us at exactly the right moment,” said Musto marketing director, Nick Houchin.
“His deep experience in performance retail and his passion for sailing make him the ideal partner to help us build long-lasting relationships with retailers and deliver Musto’s world-class product to more consumers.”
McAllister will work closely with Musto’s HQ in London to support growth not only in offshore gear but also across coastal, inshore, and lifestyle categories.
Speciality sports retail
McAllister, a lifelong sailor, joins Musto with a background in specialty sports retail and wholesale, most recently with Specialized Bicycles in California.
“Having grown up on both US coasts, sailing has always been central to my life,” McAllister said.
“From racing in local regattas to exploring coastlines around the world with my family, time on the water is what I live for.
“Supporting junior sailing programmes has also been a privilege and a passion.”
