TheYachtMarket has appointed Alisdair Martin to its executive board, to support the US-specific marine industry strategy and development.
Martin’s marine industry experience includes senior leadership roles spanning two decades across marine trade organisations.
Most recently he served as VP of strategy for the National Marine Manufacturers Association (NMMA). He is also currently president of the Marine Marketers of America.
“TheYachtMarket has consistently demonstrated the kind of progress and innovation that sets them apart in this industry,” said Martin.
“Their agile approach and outstanding user experience represent exactly where the market needs to go. I’m excited to work with this team that is focused on bringing the boat-buying journey in line with what modern consumers expect.”
Alisdair’s appointment is a key part of our expansion into the US.
Richard Roberts
Richard Roberts, chief executive officer of TheYachtMarket, added: “Alisdair’s appointment is a key part of our expansion into the US.
“His unparalleled understanding of the American marine market and proven track record in strategic development align perfectly with our mission to revolutionise the boat-buying experience.
“We’re building something truly different here, and having someone of Alisdair’s caliber working with our team validates the path we’re on.”
In his new role, Martin will focus on developing strategies for the US marine market, with immediate priorities including assessment of market opportunities and identification of high-value areas for growth.
