Cantiere Mimì has appointed Rosaria Senese as sales manager, with a focus on strengthening the brand’s commercial strategy in Italy.
The shipyard was founded in 1975 by Salvatore Senese, who while still active in the business, has gradually involved his sons – Domenico, who as CEO is also in charge of new projects and international markets, and Massimo, who oversees production and relationships with end users.
Domenico’s daughter Rosaria began by attending the industry’s main trade fairs and has since taken on increasingly important roles.
“I’ve spent time in the yard for years and have always loved this place, and certain projects in particular, such as the Walkaround line,” she said. “With the internationalisation of our production and rising demand, there was a lot more for me to do, so it was natural for me to take on more and more responsibility.”
She added: “Now that my father has specialised in the European and foreign markets, my main task is to oversee production in Italy.”
The yard now occupies 7,000sqm and puts its success down to the use of 3D boat design, production using CNC milling machines, the use of solid teak, lightweight hulls delivering a 30% reduction in power requirements and therefore engine size and consumption levels and its designs by Valerio Rivellini.
