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New president and CEO for Yamaha

Eric de Seynes has stepped down as president and CEO of Yamaha Motor Europe (YME) to join the company’s Supervisory Board as chairman.

He has held the posts since 2018.

Olivier Prévost, formerly vice-president of YME, has succeeded Eric as president and CEO of YME, its branches and subsidiaries in Europe.

“It has been a great honour and privilege to have led the Yamaha Motor Europe group companies since 2014 as operational director and COO, and then as president and CEO since 2018,” said Eric.

“During this decade we have developed a new marketing strategy in Europe, have more than doubled our total Net sales and have implemented many new customer services and digital applications.”

He added: “Leading the YME Group is and always will be a challenge, but I transfer the position of president and CEO to the more than capable hands of Olivier.”

Long history

Olivier Prévost has a long history with Yamaha, joining the organisation as project head at MBK Industrie.

And he thanked Eric for his contribution to the company.

“His passion for the Yamaha brand and products combined with his leadership have brought Yamaha to its current strong position in Europe,” said Olivier.

“It is with a lot of humility and respect that I accept the challenge of being his successor as YME president. With the support of the Yamaha family, I feel reassured and confident to fulfill the position.

“I want to express the ambition of Yamaha Motor to remain and reinforce its position in our different markets and product groups. This ambition will be achieved by focusing on the innovation in our products and operations combined with speed in our actions.

“The final aim being to reinforce Yamaha’s customer experience and our Kando mission.” Kando is a Japanese word used to describe a feeling of deep satisfaction and intense excitement.


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