Princess Yachts has appointed Sunazure NextWave Yachting as its authorised distributor for the Hong Kong region.
The new distributor, which will trade as Princess Yachts Hong Kong, will take full responsibility for the sales and service of the brand in the region from September 2024, when the current distributor agreement with Princess Yachts Greater China ends.
“We are delighted to welcome Sunazure NextWave to the Princess family,” said Simon Colebrooke, Princess Yachts sales director.
“Hong Kong has been an important market for Princess for many years now and we would like to thank Princess Yachts Greater China for all their hard work in strengthening our brand and elevating the customer sales and service experience in the market over the past ten years,” said Simon Colebrooke, Princess Yachts sales director.
Hong Kong has been an important market for Princess for many years now .
Simon Colebrooke, Princess Yachts sales director
“We are now looking to build on that success and are confident that we selected the right partner to help us do that. Sunazure NextWave not only bring years of experience and knowledge of the local market, they also share our core values in delivering an exceptional customer experience from enquiry through to ownership.”
And he explained that the Asia Pacific market is an important area of growth for Princess, especially for its larger yachts.
Team Sunazure NextWave added: “We are extremely proud to have been asked to represent such an incredible brand as Princess.
“We have admired the brand and world class product range for many years now. “Outstanding quality and exquisite craftsmanship are at the heart of the Princess brand, and these are qualities that we know the Hong Kong customers truly value.
“We pride ourselves in offering our customers the very best in customer service and so together, we know that we can now build something very special.”
