Lars Christiaanse has joined Heesen as sales director, Heesen USA.
He takes over the role from Thom Conboy who was in post for more than two decades.
Christiaanse has more than 20 years of experience in high-end hospitality and ultra-prime real estate, with a track record of managing complex relationships with UHNW individuals.
Prior to joining Heesen, Christiaanse held senior roles in the London luxury property market, overseeing sales and marketing for some of the world’s most prestigious residential developments.
His career began in luxury hospitality and later expanded into international development in Brazil and strategic advisory across Europe and the United States.
“Joining Heesen is, in many ways, a dream come true,” he said.
Joining Heesen is, in many ways, a dream come true.
Lars Christiaanse
“Born just a few miles from the shipyard in North Brabant, I have a profound sense of pride in representing a brand that embodies the very best of Dutch heritage and world-class engineering.
“After living abroad for over twenty-five years – including significant time spent in my second home in Miami – returning to my roots to lead Heesen’s American operations feels like the perfect closing of a circle.
Jeroen van der Meer, Heesen CEO added: “We sincerely thank Thom for his contribution to our American growth, as we welcome Lars to lead this next chapter for Heesen in the US.
Attention to detail
“Lars’s expertise and deep understanding of the dynamics required at the highest level of the luxury market will be invaluable in driving our strategic growth and reinforcing Heesen’s position in this key region.
“He is a dedicated professional who understands that in our industry, success is built on meticulous attention to detail and steadfast commitment to excellence.”
And van der Meer added that during his tenure, Conboy played a defining role in shaping Heesen’s reputation in the Americas, establishing the shipyard as a household name among the American yachting elite.
