MJM Yachts has refreshed and upgraded its entire yacht line for the 2026 model year, while maintaining the brand’s performance and Carolina Downeast DNA.
The company also will introduce the new MJM 38RS fishing/cruising crossover model for 2026.
“Our 2026 model year is about aligning the MJM brand for the future – elevating luxury, broadening our customer base, and bringing new energy to the fleet while staying true to the craftsmanship that defines us,” explained MJM president and CEO Natascia Hatch.
As part of its line relaunch, MJM has rechristened its existing models with names more in keeping with their length to eliminate confusion in the marketplace.
The company says another goal for the 2026 fleet was to expand the luxury feel of the yachts throughout the model range.
Our 2026 model year is about aligning the MJM brand for the future.
Natascia Hatch
“MJM yachts are crafted for life, so we felt the touch and feel needed to be more luxurious,” said Natascia.
Design enhancements include adding teak accents to the pilothouses and upgrading the quality of the upholstery for the seats.
The 2026 models all feature glass helms, and CZone digital switching is standard on the 47X.
The interior décor for the cabin yachts also has been refreshed with new Whisper Wall wallcoverings.
After consulting with dealers and customers, MJM has added a galley-up version to the former MJM 3 cruising yacht for the new 38R model.
Enlarged head
Moving the galley to the pilothouse has allowed the head to be enlarged and made into a dry rather than wet head.
MJM’s in-house design and engineering teams partnered with Doug Zurn, MJM’s original naval architect, to ensure the fleet upgrades are in keeping with brand DNA.
Doug also collaborated on the design of the MJM 38RS, creating an open aft cockpit for angling and adding an island live well and full complement of rod holders and rocket launchers.
Customer base
“The addition of the new 38RS speaks directly to our strategy of broadening our customer base and delivering the experiences owners are passionate about,” explained Natascia.
She also explained that through streamlining MJM’s manufacturing process, increasing efficiency and better aligning materials to operations, the company has reduced its labour hours and material costs.
Despite the investment it has made in upgrading its 2026 fleet, MJM Yachts will be able to offer lower retail pricing for its 2026 models.
