Freedom Boat Club, part of the Brunswick Corporation, is expanding to New Zealand with the launch of three locations across the country.
The launch locations of Auckland, Christchurch and Queenstown will feature a fleet of Sea Ray and Rayglass Boats, powered by Mercury Marine engines and outfitted with Navico Group electronics.
“We are thrilled to be expanding our Asia-Pacific presence into New Zealand,” said David Kurczewski, general manager, Boating Services Asia-Pacific. “New Zealand boasts the highest boat ownership per capita in the world at 21%, reflecting an active and passionate boating community.
“We are eager to introduce our innovative premium boating subscription model.”
The New Zealand franchise will be owned and operated by Scott Williamson, who runs Sports Marine with his family and has more than two decades of experience in the marine industry.
We are thrilled to be expanding our Asia-Pacific presence into New Zealand.
David Kurczewski
“The opportunity to join the Freedom family aligns perfectly with our vision for the next phase of our business,” he said. “Freedom’s subscription-based model enables us to connect with a new generation of boating enthusiasts and reach a broader range of boat users.
“We’re excited to partner with such a globally respected brand and to offer our members incredible benefits, including access to over 400 locations worldwide.”
Will Sangster, president of business acceleration at Brunswick Corporation, added: “Forward-thinking operators like Scott are essential to growing boating participation, and we’re excited to welcome Scott into the Freedom Boat Club family.
“This partnership represents an incredible opportunity to onboard the next generation of boaters and introduce the synergies of the Brunswick portfolio throughout New Zealand.”
Freedom Boat Club’s first New Zealand location is set to open at Auckland’s Westhaven Marina in early 2025.
