Brunswick Corporation is to consolidate its global fiberglass boat manufacturing footprint with the closure of two of its facilities – Reynosa, Mexico, and Flagler Beach, Florida.
The restructuring of its facilities is designed to reduce fixed costs, unlock greater productivity and efficiency and maintain the necessary capacity and flexibility for future growth.
Brunswick will transition production of models currently manufactured in its Reynosa, Mexico, facility into two of its high-performing US-based manufacturing centers in Vonore, Tennessee, and Merritt Island, Florida.
Production of models currently manufactured at Brunswick’s Flagler Beach, Florida, facility will be consolidated into the Edgewater, Florida operation.
Investment
“The decision to transition production out of Reynosa, Mexico which is primarily dedicated to manufacturing of our small, value fiberglass boats, follows our recent announcement that we have rationalised our value boat model portfolio and reflects evolving market dynamics that are impacting industry-wide volumes of value fiberglass products,” explained Brenna Preisser, president of Brunswick Boat Group.
“The Reynosa facility and team members have played an important role in our business for many years, and we are committed to supporting their transition. We anticipate the transition will be fully completed by Summer 2026.”
In addition to the closures, Brunswick is investing $5 million in capital improvements across its Tennessee and Florida facilities, to further strengthen their capabilities as multi-brand production hubs.
These moves are set to result in the creation of more than 200 US manufacturing jobs over the next few years.
“Brunswick’s Boat Group has sufficient capacity within our manufacturing footprint to absorb volume, support future market rebounds and capture share gains from an aggressive product development roadmap,” Preisser confirmed.
The Reynosa facility and team members have played an important role in our business for many years.
Brenna Preisser
“With these and other actions taken to streamline our portfolio and improve productivity, Boat Group will achieve a better structural cost profile and accelerate improved Boat Group profitability.”
As Boston Whaler consolidates its production operations in Florida, team members from the Flagler Beach facility will be offered opportunities to transfer to the Edgewater location.
The transfer is expected to be fully completed by Summer 2026.
In addition, Brunswick says it will soon launch recruitment efforts to fill new positions across production, logistics, engineering, and operations management, reinforcing its commitment to growth and long-term investment across its manufacturing footprint in Tennessee and Florida.
