Henri-Lloyd has been appointed official sportswear partner for Nautor Swan and ClubSwan’s sailing ventures.
The two brands will start the collaboration at boot Düsseldorf, with the Nautor Swan team dressed by Henri-Lloyd showing its newly released onshore range.
Also on show will be the new 2024 range aimed at inshore and offshore sailors that draws on Henri-Lloyd’s 60 years of design and manufacturing experience.
“When it became clear there was an opportunity for the Henri-Lloyd brand to align itself with Nautor Swan and ClubSwan Racing, it was a dream opportunity,” said Graham Allen, CEO Henri-Lloyd.
“Both brands have iconic heritages and many shared values around performance and quality but importantly a shared belief in the importance of sporting elegance that defines our products and the way we present our brands to the world.”
Giovanni Pomati, Nautor Group CEO, added: “We are very thrilled to start the 2024 season in Düsseldorf, one of the most important shows for Nautor Swan for our audience in Northern Europe.
“We take advantage of this show to also start an important collaboration with Henri-Lloyd, a brand with which Nautor Swan shares the same values and a customer-centric attention.”
All Henri-Lloyd’s new 2024 products can be branded with company, club or team logos.