Boat insurance organisation Haven Knox-Johnston has agreed a three-year title sponsorship agreement with the Crick Boat Show.
The inland boating show takes place from Crick Marina in Northamptonshire and runs across the late May bank holiday.
The 2025 show taking place from the 23rd to 26th May will now be known as Crick Boat Show sponsored by Haven Knox-Johnston.
The insurance provider has previously sponsored the Favourite Boat in Show competition and more recently to support Trade & Preview Day.
The expanded partnership will provide increased investment and extra resource to enable the show to continue to grow in 2025 and beyond.
“Crick Boat Show is always a highlight of our year and when the opportunity arose to further increase our support of the Show for 2025, we jumped at the chance,” said Paul Knox-Johnston, Haven Knox-Johnston marketing manager.
“It aligns perfectly with our focus on being actively involved in boating communities via our new HavenKJ Life Collective.”
Peter Johns, Crick Boat Show director added: “We are absolutely delighted to be working even more closely with Haven Knox-Johnston – their sponsorship of Favourite Boat in Show for four years and more recently Trade & Preview Day means that this feels like a natural progression.
“Their creative input will help us to continue to develop the Show with new ideas as we head into what will be the 25th Crick Boat Show in 2025.”
Crick Boat Show was launched in 2000 by British Waterways (now Canal & River Trust).
The show is now organised by inland waterways magazine Waterways World.