Ferruccio Rossi has been appointed CEO of Sanlorenzo’s new group of European companies, the Sanlorenzo Monaco Group, a month after stepping down from Sanlorenzo as executive director and general manager.
In addition, the new CEO is set to take a minority share in the organisation, subject to approval at the next Sanlorenzo’s shareholders’ meeting, scheduled for June.
He has subsequently resigned from Sanlorenzo’s board of directors.
In his new role based in Monaco, Ferruccio will lead Sanlorenzo’s commercial development in the Principality, France and Spain through the Sanlorenzo Monaco Group.
The Group has offices in Monaco, Cannes and Palma and consists of Sanlorenzo Monaco, Sanlorenzo Côte d’Azur and Sanlorenzo Baleari.
“This agreement is part of the broader strategy of direct distribution of the Sanlorenzo brand in the key markets of the Group, a strategy that has recently taken shape in the Asia Pacific with the acquisition of Simpson Marine Group and which has been presiding over the
American market for years through the Sanlorenzo of the Americas team,” said Massimo Perotti, chairman and CEO of the Sanlorenzo Group.
“Sanlorenzo once again confirms itself as the first mover, within the yachting industry, in the implementation of customer-centric strategies, in the places where our products are used.”
Ferruccio added: “I am proud and grateful that Mr Perotti has chosen to entrust me and the Sanlorenzo Monaco Group team, made up of excellent professionals, with the commercial development of some of the most iconic territories in the nautical world, with a completely innovative approach of direct brand presence, analogous to what has been happening for some time in the high-end segment.”
