Diesel outboard manufacturer, Cox Marine, is to restructure and simplify its distribution network.
The company’s original aim was to partner with 35-40 organisations globally, however under its new plan, Cox Marine’s distributor network strategy is adopting a ‘fewer, bigger, better’ approach.
The company will now partner with a smaller number of distributors with the target being around 25 globally.
“The decision to consolidate and strengthen our distributor network will benefit us, our distributors and our customers,” said Gavin Wesson, CEO of Cox Marine. “By empowering distributors like Ring Power to take on additional territories, our outboard will reach even more customers while maintaining high-quality service and support. The new distribution strategy will enable us to have more positive engagement and stronger partnerships with our distributors.”
Ring Power, based in Florida, is the first Cox Marine distributor to adopt additional territories.
The distributor began running prototype outboards in 2018, became investors and members of the board of directors in 2021, created a Ring Power-Cox Marine division in 2022 and increased its territory in early 2023.
The company will now be responsible for an additional 14 states.
“We are thrilled to be the first distributor to extensively expand our reach as part of Cox Marine’s restructuring of its distributor network.,” said Ring Power VP and general manager of Cox Marine Division, Patrick Bucci. “This new distribution strategy allows us to serve a broader customer base and work closely with Cox Marine to deliver powerful, reliable, and eco-friendly propulsion solutions.”