Brunswick Corporation has relaunched its I-Jet Lab as it continues to invest in furthering its AI capabilities.
Under the name Boating Intelligence Design Lab (BI DesignLab) and based at the University of Illinois Research Park, the new lab will enable Brunswick to further develop its ACES (Autonomous, Connected, Electrified, and Shared) strategy under the vbanner of Boating Intelligence.
The BI DesignLab will be headed by Jeff Reifsnyder and will refocus its programmes on developing Brunswick’s AI talent and capabilities, as well as supporting Brunswick’s product development teams as they incorporate AI into Brunswick’s next generation of products.
The BI DesignLab is already supporting the development of Brunswick’s autonomous docking technology but is now also further developing AI-powered virtual agents customised for marine applications, and other applications to provide smart assistance to boaters.
We see AI emerging into boating to help augment and simplify many activities.
Brenna Preisser, Brunswick Corporation executive vice president and president, business acceleration
“Our ACES strategy has matured over the past five years with many products like our Avator electric outboards, FATHOM power management system, and C-Zone mobile connectivity solution already in production,” explained Dave Foulkes, Brunswick Corporation CEO.
“We see an opportunity to embed AI functionality as one focus for our next phase of advanced technology and feature development, creating an opportunity for boats to evolve from an experiential product to an experiential partner.”
Brenna Preisser, Brunswick Corporation executive vice president and president, business acceleration, added: “Boating Intelligence can be manifested through the entire Brunswick portfolio of products and services, through integrated, smart, and intelligent technologies that amplify the boating experience.
“We see AI emerging into boating to help augment and simplify many activities and reduce the complexity of operating and navigating a boat.”
And she added that Brunswick’s Freedom Boat Club provides a unique platform to develop and exploit these possibilities.
