BRP has announced it is initiating a process for the sale of its marine businesses consisting of Alumacraft, Manitou, Telwater (Quintrex, Stacer, Savage and Yellowfin), and marine parts, accessories and apparel.
The sale will exclude activities related to its Sea-Doo personal watercraft, Sea-Doo Switch pontoons and jet propulsion systems.
In a statement, BRP says that in light of the challenging economic context, the organisation has decided to channel its efforts and investments towards its powersports year-round products, seasonal products, parts, accessories and apparel portfolio, as well as its original equipment manufacturer (OEM) engine business.
“After careful consideration and given the current dynamics of both the marine and powersports industries, we have decided to double down on our core powersports activities and to sell our marine businesses,” said José Boisjoli, president and CEO of BRP.
“Over the past few years, we have built a solid foundation by investing in the development of innovative marine products and upgrading the production facilities.
“As such, we believe that these iconic brands can offer attractive value creation opportunities for a new owner.”
We believe that these iconic brands can offer attractive value creation opportunities for a new owner.
José Boisjoli
BRP says its objective is to solidify its position as a leading global powersports OEM and is confident the decision will enable it to capitalise on growth opportunities within the powersports industry and improve its margin profile, thereby enhancing its position for long-term success.
BRP anticipates the sale will be completed in the first quarter of fiscal year 2026.
The company does not anticipate the sale will have any impacts on its current fiscal year 2025 guidance and is not commenting on the progress of the process.
BRP’s latest financial results for the second quarter 2025 show revenues from the marine segment decreased by $67.5 million, or 53.2%, to $59.4 million for the three-month period ended July 31, 2024, compared to $126.9 million for the corresponding period ended July 31, 2023.
The decrease in revenues from the marine segment was mainly attributable to a lower volume sold due to high dealer inventory, softer consumer demand in the industry, and higher sales programs.
BRP has retained National Bank Financial Inc. to assist with the sale process.
BRP is headquartered in Quebec, Canada, and has annual sales of CA$10.4 billion from more than 130 countries and a global workforce of close to 20,000.
