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BoatLife 2024 attendance figures mirror 2023

Despite current market challenges, organisers of BoatLife 2024 – Powered by Suzuki, saw attendance figures closely mirroring those of last year’s 14,000.

The show, which took place at Birmingham’s NEC, produced good sales results for many businesses, with a positive attitude expressed by exhibitors and visitors alike, said director of BoatLife Events, Richard Dove.

“It was great to watch BoatLife’s third edition come to life and run so smoothly,” he said. “Exhibitors went all out with their displays, and it was wonderful to welcome both new and returning companies.

“Despite the current climate, the industry remains encouraged by the steady flow of sales from the right type of buyers.”

The third edition of the show saw an increased number of boats on display together with activity experiences and targeted zones, broadening its audience appeal with an emphasis on lifestyle with features including a pool, beach and bar area.

The GJW Activity Pool at BoatLife 2024 run by Rockley saw more than 220 people take to the water
The GJW Activity Pool at BoatLife 2024 run by Rockley saw more than 220 people take to the water

Other highlights recognised an array of achievements in the marine industry, including the new Best of BoatLife Awards, voted for by the public.

The title of Best Interactive Stand was awarded to Technical Marine Supplies, while the Best Inland Boat was the Balt 818 from Bray Marine Sales.

Wills Marine’s Nordkapp Airborne 8 received a prize for Best RIB, and Best Adventure Boat was claimed by XO Boats’ DFNDR.

During the show, the Yachting Journalists’ Association Awards saw Lawrie Smith, awarded Yachtsman of the Year, acknowledging his exceptional skill, dedication and achievements in the world of yachting. Alongside him, Jess Powell and Ben Greenhalgh were joint winners of the Young Sailor of the Year award, with their talent and promise being appreciated.

Attractions at the show included the Angling Zone with the announcement of the inaugural BoatLife Fishing Tournament and interactive activities such as the Shimano Fishing Simulator drew continuous crowds.

Experiences in the GJW Activity Pool run by Rockley saw more than 220 people take to the water.

The 2025 BoatLife show is scheduled to take place from 13-16 February.


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