Allen Brothers has announced a partnership with XPO to serve as its exclusive distributor in France.
The partnership is part of a strategic move from Allen Brothers, which manufactures products for the performance sailboat market, using XPO’s network, market knowledge, and a customer-centric approach.
“This partnership aligns perfectly with our mission to provide premium products and services to our customers,” said Liz Adams, Allen Brothers, MD. “With XPO’s expertise in sailing and logistics, we are confident that our customers in France will experience an even higher level of service and convenience.”
Market penetration
As a result of the partnership, Allen Brothers anticipates greater market penetration and a strengthened presence in France.
“I am fully pleased with the agreement reached between XPO and ALLEN, which confirms a collaboration initiated at the end of 2017,” said Xavier Phelipon, founder and MD of XPO.
“Allen Brothers fittings have taken off considerably in the world of light sailing and sport keelboats mainly in Anglo-Saxon countries, even becoming a must in some Olympic series such as the 49er.
“It has become clear in recent years that this boom can be found on the French market. By choosing XPO as its exclusive distributor, Allen Brothers is giving itself the means to better structure its communication and distribution alongside other XPO distribution brands.”
