Social media is constantly evolving and staying ahead of the curve is a necessity for any business. Let’s look at the next wave of social media trends that will transform the way we connect, engage and market online …
A key tool for discovery – up to 78% of internet users say they use some form of social media when looking for more information on brands. Social media SEO is becoming as important as search engines for product research so it’s imperative your social media strategy includes ‘keyword research’.
Video remains king – the number of social media users who watch videos on a range of platforms continues to grow. It’s estimated that video content generates 1200% more shares than text and image combined!
Voice and conversational marketing – audio formats are gaining traction too. Brands that leverage the power of audio, such as audio chats and the ability to provide customer feedback via voice note, will stay ahead of the game in providing engaging user experiences.
Personalisation powered by AI – as it gets more refined, AI will translate to a more personalised content experience with algorithms analysing user behaviours, enabling marketing managers to create highly tailored content.
Augmented Reality (AR) marketing – imagine customers trying on products virtually or experiencing immersive branded content! Brands that embrace AR will capture the imagination of their audiences like never before.
Sustainability – no longer a buzz word, sustainability is a core value for consumers as they demand brand transparency. Expect to see more eco-conscious campaigns and transparent sustainability initiatives throughout 2024.
By staying up-to-date with these emerging trends and adapting your strategies, you can ensure your brand stays relevant, engaging and successful in the year ahead.
Jenny Walford is joint MD of ADPR PR and marketing agency
