Boat Fenders Direct has acquired the marine brand AquaMarine International from Bainbridge International.
AquaMarine was founded more than 60 years ago with the mission to design reliable, functional, and affordable marine products — created by sailors, for sailors.
Its product range includes fenders, docklines, onboard accessories, hardware, and everyday chandlery essentials which are distributed around the world.
The acquisition is said to mark a strategic move for Boat Fenders Direct as it expands its offering beyond its core Polyform Norway fender range.
he integration of AquaMarine’s product line will allow the company to serve trade customers with a greater selection of marine equipment.
The AquaMarine brand is steeped in history, and we are delighted to be part of its future.
Gregg Witherington
“The AquaMarine brand is steeped in history, and we are delighted to be part of its future,” said Gregg Witherington, managing director of Boat Fenders Direct.
“We have exciting plans to reinvigorate the brand and help our trade partners thrive with a new digital-first B2B platform focused on performance, convenience, and profitability.”
As part of the transition, AquaMarine’s domain names, including www.aquamarineint.com, have been transferred to Boat Fenders Direct.
A new B2B platform is set to be launched.
Boat Fenders Direct is a family owned company that was established in 2007. The company is based in Norwich, UK, and is a leading distributor for Polyform fenders and buoys.
Bainbridge International was founded more than a century ago and manufactures a range of technical fabrics and laminates. The company also distributes a range of marine products.
