New Scandinavian distributor for Shockwave

Shockwave Seats has appointed Jan Comstedt as the exclusive distributor for Sweden, Denmark and Finland for its recreational product line.

Shockwave manufactures a range of shock mitigation suspension products for professional and recreational use including seat bases, seats and adapter kits.

In the past 12 months Shockwave’s European representative, UK-based Global Marine Associates (GMA), has increased the company’s exposure in Europe, with Comstedt the latest to be added to the network of distributors that stock and promotes Shockwave’s recreational product range.

“It is important that we continue to increase the portfolio of products that we are able to distribute throughout Scandinavia, but without compromising on our product choices which have always been based on the size of the market opportunity, product quality and our ability to meet our principles expectations,” said Mats Comstedt, CEO of Jan Comstedt.

“Whilst we are forced to pass on some, we could immediately see Shockwave would be a perfect fit for us and we are thrilled to have been chosen as their distributor in these three countries.”

Martin Harding MD and founder of GMA added that Scandinavia is a key target market for Shockwave, with the company’s Norwegian distributor Inmatech already achieving positive results.

“The appointment of Comstedt gives us immediate access to their sales teams in each of the other Scandinavian countries and we are looking forward to what we anticipate will be some fast progress,” he said.

Shockwave Seats, based in Canada, launched its first seat for recreational boaters in 2016 and has since expanded its range to include three suspension bases.

“We are excited to welcome Comstedt as the Shockwave distributor in Scandinavia,” said Shockwave recreational sales and marketing manager, Tanis Bradshaw.

“Comstedt is placing our recreational suspension bases within easy access of a boating community that has shown an increasing interest in the Shockwave product line.”