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Shockwave Seats appoints UK and European distributors

Canada based Shockwave Seats has appointed IMP as UK distributor and ALLPA Marine Equipment as distributor for Benelux and Germany.

Shockwave Seats designs and manufactures marine shock mitigation seating, manufacturing the marine suspension products in Canada using military-grade components.

Global customers include coastguards, SAR, military, commercial and builders of high-performance leisure craft.

“Our European distributor network is growing quickly with companies like IMP understanding the benefits of having a quality product that gives the boat owner the best comfort and safety,” said Paul Woodlock European sales manager at GMA which represents Shockwave in Europe.

“IMP has a proven track record with high-end international products in the marine industry and I have no doubt will be a great partner for Shockwave in the UK.”

Wide customer base

Darren Bown, IMP MD, added: “We are known in the industry for offering the best products with superior quality and performance and the Shockwave marine suspension products fit into this category.

“Suitable for recreational and commercial applications we see a good opportunity to grow the market in the UK and are excited to get started.”

In addition, Shockwave Seats has appointed ALLPA Marine Equipment as its exclusive distributor for Benelux and Germany.

“The appointment of Allpa Marine Equipment for Benelux and Germany is strategically very important,” added Paul. “Their knowledge, technical abilities and their wide customer base ensure Shockwave a perfect introduction and launch into these countries.”

And Jarno Berkhof, MD at Allpa said adding Shockwave to Allpa’s portfolio was a perfect fit.

“Safety and comfort are the two key customer criteria for any boat component, and Shockwave 100% achieve on both factors,” he said.

“We are delighted to become the exclusive distributor in Benelux and Germany and can see great sales potential through our network of customers.”

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